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Our Story: From a Frustration to a Mission
Hi, I'm Joyce. Like you, I'm a horse lover first and foremost. My passion for equine welfare led me down the path of bridle fitting. Day in and day out, I saw what riders and their horses were up against: bridles that just didn't fit right, created pressure points, or restricted freedom of movement. I would see the tension in a horse's brow or the subtle signs of discomfort.
And honestly? It frustrated me immensely. You want the absolute best for your horse, but you constantly run into the same problems. I believed things could and should be different.
The Birth of UNIQ Bridles
That frustration became my mission. It's no coincidence that the brand is named after my homebred mare, Something Unique. She reminds me every day what it's all about: every horse is unique and deserves a bridle that respects that uniqueness.
The search for the perfect materials and craftsmen was an adventure in itself. I refused to compromise. I wanted the softest, most supple Italian leather. An anatomical design that avoids sensitive nerves and muscles. And soft, luxurious padding that would make any horse happy. Eventually, I found the perfect partner in Italy: experienced artisans who understood my vision and could deliver the high quality I envisioned.
For You and Your Horse
So, UNIQ Bridles is more than just a brand. It's a promise. A promise that comfort, quality, and style can go hand in hand perfectly. It's the conviction that a perfectly fitting bridle is the foundation for better communication, enhanced performance, and above all, a happier horse.
And because aesthetics matter too, we can embellish the browbands with brilliant Swarovski® crystals. Because who says horse-friendly can't also be stunningly beautiful?
Together, we can show the world that we practice our sport in a horse-friendly way. Will you join us?
A well-fitting bridle isn't a luxury; it's an essential part of horse-friendly performance. But how do we spread that message to the wider world? We believe in the power of collaboration. That's why we work closely with a team of professional riders who share our passion for equine welfare and perfection.
We are proud to call Kim Noordijk, John Thijssen, Sarah Wilkinson, Quinty Vossers, Aniek de Laat, Alena Starr, and Pim Coenradi our partners. Together with them, we have a dual mission:
- Spreading the Message: Through the experiences and platforms of these top riders, we show a broader audience the crucial importance of an anatomical, perfectly fitting bridle.
- Continuous Quality Improvement: Our riders test the products under the most demanding conditions. Their direct feedback on quality, comfort, and durability is invaluable to us. Every insight is used to continuously refine and innovate our bridles.
This partnership ensures that we not only create the best products, but that we also contribute together to a more conscious and horse-friendly sport.


Your Unique Bridle, Perfectly Tailored
Does this sound familiar? You find a beautiful bridle, but the headpiece is too small. Or the noseband is perfect, but the cheek pieces are too long. The search for the perfect fit and your ideal design felt endless. Until now.
We believe every horse is unique, which is why you should never have to compromise. With our online Bridle Customizer, you become the designer.
Create the perfect bridle, step by step:
Simply use our tool to assemble your dream bridle. Combine the anatomical headpiece you want with the noseband that’s perfect for your horse. Choose the browband that reflects your style and select the exact size for every single component. The result? A bridle that is tailored down to the last detail to the unique contours of your horse’s head and your personal taste.
How do you find the right size?
Don't worry, we make it easy for you. Our clear size charts and measurement guide will help you get started. Often, the easiest way is to measure the parts of your current best-fitting bridle and compare them to our charts.
Still feeling unsure or have a question? We’re here for you. Just send us an email or a message, and we'll personally assist you. Together, we will find the perfect match.
''Not every horse is the same, so why are we still creating bridles with only 3 sizes?''
Joyce Abraas – Founder